April Newsletter

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April Newsletter - 2021

We hope those of you from the UK enjoyed yet another bank holiday weekend.

April was a busy month for RLC; from a new addition to our portfolio and plenty of content to some exciting updates from our portfolio companies.

💅Introducing Odore

This month we are delighted to welcome Odore to the RLC Ventures portfolio.

Odore aims to revolutionise how cosmetics and beauty businesses market their products to consumers. We are delighted to be partnering with Armaan Mehta and Karan Gupta, alongside SFC Capital at the beginning of this companies journey.

Read more about the round announcement here.

We are also finalising a few more exciting deals this month, which you will hear more about in the next edition of our newsletter.

Portfolio News

The latest updates from across the RLC Ventures portfolio throughout April this year.


RLC portfolio company, Workscope, joins Microsoft for Startups!

This is a brilliant opportunity for Omar and Sam, as they unlock the opportunity of "a streamlined path to selling alongside Microsoft and their global partner ecosystem."

Read more here.


The Greendeck team have done some brilliant work over the last few months in releasing a public, weekly changelog to their latest product, Cliff.ai.

This week they launched their Omnisearch feature allowing users to quickly search anything across Cliff.ai such as streams, source, channel, connection, alert rule, etc, and to perform some navigation tasks really quickly.

If you run or work at a business who could use reliability monitoring software, apply for early access here.


In other great news, Labworks won the "Voice of Gaming Award For Gaming Voice/AI Developer of the Year". This was a hotly contested award at the prestigious Project Voice awards.

Great to see the team receiving the recognition they deserve. They were amongst some excellent company in other award winners (Clubhouse, Speechly, Google, and more).

You can read more here.

🖊️ What we wrote

📈 How to Actually Calculate MRR

Calculating Monthly Recurring Revenue (MRR) can be very simple, but many founders don't offer a true or fair reflection of this figure at times. In this blog post, Olly and Ariel discuss the benefits of accurately calculating MRR and why it is such an important metric for understanding your business, for founders and investors alike.

🥶 How to get Investors to Send Cold Emails

Getting investor calls in the diary can be hard, especially if you're new to the startup ecosystem. RLC Ventures took a look at a few ways you can shift the power balance and have VC's knocking down your doors to speak to you about your startup.

Read the 5 tips to getting investors to reach out to you here.

Portfolio Jobs

Some of our portfolio companies are hiring:

See the open roles below at each companies careers page:

RLC Ventures is an Appointed Representative of FCA-authorised ‘Principal firm’ SFC Capital Partners Ltd (FRN:736284).  EIS/SEIS investments should be treated as higher risk/speculative and place capital at risk.  Past performance is not indicative of future performance and tax reliefs depend on individual circumstances and are subject to change.  The products and/or services mentioned are only available to professional investors. The content of this Newsletter is correct at the time of publication. Any sharing or forwarding, by recipients of this communication, is the responsibility of the recipient as a communicator.